FocalwardMarginLens

A field companion for the full resale workflow

MarginLens

See the item. Understand the opportunity.

MarginLens helps shoppers, collectors, and resellers evaluate a find, track what happens next, and prepare it for sale—without losing the evidence behind the decision.

Coming soon Sample screens
Explore the workflow
Current MarginLens Steel Ledger Analyze screen with camera and photo-library actions

Current development interfaces with fictional examples, including a generated pottery photo. Sample prices and outcomes are illustrative, not verified market results.

The MarginLens workflow

Analyze. Decide. Organize. Prepare to sell.

01

Analyze

Capture one to three photos, crop the useful details, and add the facts you already know.

02

Decide

Review the evidence, confidence, likely resale, and expected profit before choosing BUY, WAIT, or PASS.

03

Organize

Track the find, the sourcing trip, purchase cost, listing status, sale result, and realized profit.

04

Prepare to sell

Shape an editable listing draft you can review, copy, or share with a marketplace.

Built for the first release

One workspace from the first photo to a sale-ready package.

01

Quick Capture and Review Queue

Capture several possible finds quickly, then keep the next item ready in a review queue before choosing what to analyze.

02

Scout Scan

Collector and Pro can scan a promising find and choose which item analyses to run from the results.

03

Decision-ready analysis

See the probable item, evidence strength, confidence, valuation range, and a practical recommendation together.

04

Margin controls

Adjust selling channel assumptions, fees, processing, and shipping to see how the economics change.

05

Field ledger

Move finds through Maybe, Bought, Passed, Listed, or Sold while keeping cost, storage, and notes attached.

06

Sourcing sessions

Group finds into a trip, set a budget, watch recorded spend, and complete or reopen the session later.

07

Buying guidance and item guide

Use the current item guidance and buying context to decide what to inspect next and what to record.

08

Listing Studio

Collector and Pro can edit a suggested title, description, category, price, and tags before copying or sharing a draft.

09

Inventory export

Account-backed Collection records can be searched, filtered, and exported as CSV through your phone’s Share menu.

10

Scene Studio

Collector and Pro can create item sets from eligible finds, review cutouts, and prepare scenes when the connected provider is available.

Start with what is visible

A better read begins with a better look.

Take one to three photos with the camera or choose them from your library. Crop the item, label, or identifying detail and add any category or condition information that can sharpen the analysis.

Current MarginLens Analyze screen in Steel Ledger dark appearance, ready to start a new find
MarginLens photo review with the fictional studio pottery vase, crop and replace controls, and sample asking price

Evidence before certainty

See the recommendation and the limits of the evidence.

A result brings identification, item-match, and price-evidence confidence into view. MarginLens shows comparable evidence when it has it, clearly labels an AI estimate when it does not, and says when no usable estimate is available.

  • BUY, WAIT, or PASS
  • Adjustable cost assumptions
  • Evidence you can inspect
MarginLens prototype verdict with the fictional pottery photo and illustrative resale calculation

A decision with the math attached

Change the assumptions before they change the outcome.

MarginLens keeps purchase price, likely resale, expected profit, channel fees, processing, and shipping in one calculation. A result distinguishes market references from an AI estimate and explains when the available evidence is too thin for an estimate. You can change the costs for the specific find before deciding.

  • Understand the strength of the identification
  • See whether comparable-market evidence is present
  • Keep cost, return, and possible margin in view

Field ledger and sourcing sessions

Keep the hunt, the inventory, and the outcome connected.

Group finds by sourcing session, set a trip budget, and see spend as items are recorded. Search and filter inventory, track listing and sale status, record realized profit, and export the inventory as CSV when you need it elsewhere.

MarginLens item editor with a selected fictional pottery photo and buying status
MarginLens sourcing session ready to record finds against an illustrative trip budget

Prepare the next step

Build an editable listing draft from a valued find.

Listing Studio

Turn the analysis into a draft you control.

Start with an editable listing draft: title, description, suggested asking price, category, and discovery tags. Save the draft, then copy or share it when you are ready to work in a marketplace.

MarginLens Listing Studio development screen with a fictional pottery photo and editable listing draft

Direct marketplace publishing is not included in the first release. MarginLens prepares a draft for you to review and move into the marketplace you choose. Where to Go is outside the first public release.

Keep every decision in reach

Return to the finds that deserve another look.

Saved finds keep the recommendation, purchase decision, expected economics, and listing work together in your account-backed My Items collection. Compact filters make Bought, Listed, Sold, Maybe, and Passed items quick to revisit.

Current MarginLens Saved screen with filters and an illustrative sample find

Planned US pricing

Choose the monthly analysis room you need.

MarginLens is not publicly available yet. These are planned US prices, not current purchase offers. Stores will show the final local prices and terms at launch.

Free

$0

Try five analyses free. The app allowance is five total per account, with core evidence, saved items, and CSV export.

Collector

$9.99 / monthor $99.99 / year

100 analyses per month and the current Collector tools, including performance reports.

Pro

$19.99 / monthor $199.99 / year

250 analyses per month and the same current tools as Collector.

MarginLens feature comparison
FeatureFreeCollectorPro
Paid item analyses per month—100 / month250 / month
Free analysis offerFive total per account Included Included
Resale estimate and verdict Included Included Included
Quick Capture and Review QueueNot included Included Included
Scout ScanNot included Included Included
Saved-find history Included Included Included
Full evidence and profit assumptions Included Included Included
Listing Studio and SEO tagsNot included Included Included
Buying guidance and item guideNot included Included Included
Session and inventory performance reportsNot included Included Included
My Items and CSV export Included Included Included
Scene Studio item sets0 / month50 item sets / month100 item sets / month

Planned add-on: 50 extra analyses for $9.99, available on every tier and non-expiring. Purchased credits do not unlock paid features. Future features in the in-app plan catalog are excluded from the launch capabilities above.

Scene Studio is included in the first public release with a separate planned allowance of 50 item sets per month for Collector and 100 for Pro; Free has 0. Each set starts when its whole-item cutout is approved, can keep up to 4 images, and does not consume an ordinary item-analysis allowance. Direct marketplace publishing is not included in the first release.

The public free offer is an app allowance, not an Apple or Google subscription trial: try five analyses free, five total per account. It does not replenish at a month boundary, after reinstalling or signing out, after deleting items, or after cancelling or downgrading a subscription. Failed analyses are refunded, and duplicate retries are safe. After the five, you can subscribe or buy a non-expiring analysis pack. Saved items, core evidence, and export remain accessible.

Each successful item analysis uses 1 available analysis, with your included allowance used before purchased credits. Paid plan allowances refresh monthly. Scout uses 1 analysis, and each separately chosen item analysis from Scout uses 1 additional analysis. Failed attempts and retries do not silently double-charge an allowance.

Collector and Pro include the same current tools—Quick Capture and Review Queue, Scout Scan, Listing Studio, Scene Studio, buying guidance and item guide, and session and inventory performance. Pro provides higher analysis volume.

Made for the hunt

Useful when the find is ordinary, surprising, or somewhere in between.

01

Estate sales

Keep a room full of possibilities tied to one sourcing session, budget, and spend total.

02

Thrift and garage sales

Turn a few photos and a shelf price into a more deliberate buy, wait, or pass decision.

03

Collectors

Preserve identifying details, evidence, condition notes, and the reasoning you want to revisit.

04

Resellers

Carry a promising find from analysis into inventory, listing preparation, sale, and realized profit.

MarginLens is coming soon

A calmer way to move from “interesting” to “worth it.”

MarginLens is in private Android and iOS testing with invited testers while we prepare the first public release.

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